This is why we’re such a strong proponent of AT&T;’s “It Can Wait” campaign, which spreads awareness of the dangers of texting and driving. In a similar vein, I am also a huge supporter of a campaign by one of my favorite apps, Uber, and MADD (Mothers Against Drunk Driving). The campaign promotes safety behind the wheel during this weekend’s Super Bowl
.A recent study by MADD found in California markets where Uber operates, drunk-driving crashes fell 6.5% among drivers under 30. That represents an estimated 1,800 prevented crashes in California since July 2012. That’s a lot of saved lives.
Given these results, Uber and MADD started a safety campaign this weekend for Super Bowl to further prevent driving under the influence. For every Uber ride taken , Uber will donate $1 to MADD (users should enter promocode THINKANDRIDE). It’s a smart campaign brand-wise, and one I happily promote.
So have a good weekend, friends, and don’t forget that THINKANDRIDE safe-driving campaign. Your safety is worth it.