SOFIT MOBILE — NEW SOCIAL GAMING MOBILE APP – LAUNCHES AT 2012 LONDON OLYMPIC GAMES AS TECHNOLOGY PARTNER TO WALK A MILE CAMPAIGN
SoFit Mobile, a free social gaming mobile application that lets you get fit, stay fit and earn rewards for you and others, has gone live at the 2012 London Olympic Games as the technology partner to the Walk A Milecampaign. The free App is now live on Apple and Android mobile devices. Stemming from the saying “to walk a mile in someone else’s shoes,” the global campaign supported by the U.S. Department of State and the 2012 London Olympic Games promotes tolerance through social fitness.
SoFit’s mission is to revolutionize the future of fitness by giving people the motivation to stay active through social connections, rewards and charitable donations. Through GPS tracking, the App enables users to train and compete with friends and celebrities from around the world and participate virtually in athletic events like the New York Marathon regardless of geographic location. SoFit users can harness the App to raise donations for charities of their choice or earn points for virtual and real-life rewards such as medals, coupons, discounts and special offers. Charities can partner with SoFit to raise funds for miles walked in events they sponsor.