Did you know that men invented the girdle and the stiletto heel? Most of the dating apps that women use today are also founded by men. Ever wonder what a dating app would look like with a woman’s touch?
Well, wonder no more. The new dating app, Bumble, fits the bill.
You may remember last year’s battle between Tinder and its former VP of Marketing, Whitney Wolfe. Wolfe left the company reporting sexual harassment and it was not a pretty time for either party. Well, now she’s fighting back in business by launching Bumble, a “female-first” dating app, which will, inevitably, compete with Tinder.
Bumble is conceptually similar to Tinder or Hinge, where you are matched with possible partners based on location and pre-set preferences. There are, however, a few notable differences that allow Bumble to be marketed as female friendly.
Bumble requires women to start conversation with their matches and gives a 24 hour time limit to do so. This “Sadie Hawkins-inspired” concept is meant to empower women, so they don’t feel like they have to just wait around for matches to chat with them. The time limit also comes in handy. Nothing better to make a girl focus and act than giving her a deadline!! Bumble has also focused its efforts on building a community of ambassadors at colleges… basically cool girls who are enlisted to spread buzz able Bumble.
So, where are my single ladies at?? Have any of you tried out Bumble? What do you think?
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